Why a Professional Photographer?

In the realm of photography, especially today with the advance in technology and cheaper more powerful cameras, many people figure they can take pictures on their own.  This thought extends to real estate not only for private sellers but also to real estate agents! Why should your agent use a professional photographer?

Guelph Home with Legal apartment - professional photographer


People truly believe they can “do it” on their own now-a-days.  The bottom line is this; yes you can do it on your own, we see this advertised everywhere from DIY television shows, to private real estate companies promising big commission savings.  We are all made to feel like we CAN do it ourselves, and why should we pay for something when we don’t need to to. I am also guilty of this to some degree, my backyard was all “Do It Yourself.” The difference was that I did it because I liked it! Landscaping is a hobby and for pleasure.  Selling a house is usually neither.


My thoughts are this: When we, the Somerville Team, market a home for sale, we have a duty to provide top notch professional care to our clients.  So in preparation we have surrounded ourselves with professional people; homestagers, painters, mortgage agents, lawyers, and photographers to name a few.  Let me ask a simple question.  If you hired a contractor to renovate your house would you like it if he pulled someone off the street to help him mud and sand the walls?  No! You would expect him to hire someone who specializes in mudding walls. (By the way, I can visualize the quality of the job if the guy from the street did it. I see it all the time in people’s basements). So the obvious question remains…why would we take pictures ourselves?


So back to the point about photography.  Would you agree that that pictures speak a thousand words? What about your thoughts on skimming through MLS when starting your home search… If you are like most people you skim over the listings with poor quality images. Sometimes there isn’t even a picture, which is another problem altogether. The truth is that we do judge the listing by it’s cover.  In fact if the main picture doesn’t capture our attention in some way, we may not even look at it.  The listings with no pictures… out of sight, out of mind!

What you want is to have a stunning picture to grab a person’s attention.  I am not saying exaggerate a photo through Photoshop. We have all seen those stretched, unproportioned, over processed photos that drive us away from the listing rather than invite us in for more… The picture a professional photographer will take will be realistic, but perhaps at a unique angle, with the light captured correctly with the proper exposure.

The next thing is to have a story told by the other pictures that will be seen once a viewer clicks onto the MLS listing or other websites  www.guelph-real-estate.ca.  A gentle transition from room to room, also at different angles and levels.  Our eyes as viewers need to wander and focus on specific items of interest.  This experience can then be summed up with a virtual tour and more details about the property.



The last point is that if we were to do all this on our own, to get close to the same level of service and quality, we would spend several hours retouching, arranging tours, driving and other non productive things.  I once calculated the time for this process in my early career at over 8 hours. Now wouldn’t that time be better spent on things that we know best, which is finding buyers for your house?

Remember, when you hire us to sell your home, you are getting the best of the best!  We do not hire cheap and unexperienced team members. All of our team members are the best in their field and above all else, give the same great customer service that we do.

Before, during and after the sale…


Our  photographer is Phil Maurion. Check out his work at visualadvantage.ca. All the best agents use him.


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